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When it comes to personal branding no-one has explained it better than Neil Patel “You don’t want to build your personal brand to feed your ego. You want to build it, so you can get more opportunities. The bigger your brand, the easier it will be to make deals for your company and gain opportunities that you couldn’t have before.” (1)
Inbound marketing campaigns are the process of gaining customers attention by means of landing pages, SEO, content, customer engagement, calls to action, titles, headings, blogs, free resources and more. This report will look at how two popular websites undertake some of these common inbound marketing techniques on their websites, HubSpot and HelpScout.
This topic is for my Diploma in Digital Marketing - how consumers use technology and its impact on their lives. I will be briefly looking at:
Apple applies the 7Ps to the marketing mix extremely well, this paper will look specifically at Promotion and the role it plays and how Apple has had great success with this marketing tactic.
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